#BBSEO23
Elevate Your Marketing: Uniting Visionaries & Igniting Ideas at a Spectacular Venue
schedule
Registration & Bajan Breakfast
Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 1
Opening Remarks
Founder of BarbadosSEO Martin MacDonald's opening remarks
Keynote: Marty Weintraub
"State of the 2023 Digital Marketing Universe & Beyond" - In our opening keynote, Marty Weintraub will unravel the dynamic and rapidly changing world of digital marketing in 2023. Delve into the significant shifts including AI integration, privacy concerns, evolving channels, and SEO transformations that have reshaped the industry. Gain a comprehensive perspective on these crucial challenges, setting the tone for the conference's subsequent sessions and deepening your understanding of the ever-evolving digital marketing landscape
Greg Gifford
"The definitive guide to Local SEO" - Unlock the power of Local SEO with Greg Gifford's expert insights at the Barbados SEO conference. Discover the nuances that set local algorithm apart from traditional SEO and learn to optimize key signals for enhanced local search visibility. Gain actionable strategies for content, link building, Google Business Profiles, and reviews, equipping you to dominate local search results in 2024 and beyond.
Coffee Break
Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House
Apurva Bose
"Cultural impact on searches. How our cultural background impacts the way we search and seek results" - Join Apurva Bose as she explores the profound influence of culture on search behaviors. Uncover subconscious biases that shape how we search and interpret results, drawing on Apurva's unique perspective as an immigrant. Discover strategies to enhance user experience by leveraging these cultural insights, ensuring inclusivity while catering to diverse audience needs.
Purna Virji
"Progress Takes Work: Reinvent and Future-Proof Your Content Strategy" - Experience an enlightening session with Purna Virji as she presents "Progress Takes Work: Reinvent and Future-Proof Your Content Strategy." Delve into the dynamic world of content marketing, where Purna unveils the pitfalls of conventional approaches and the escalating challenges posed by diverse content generation. Gain valuable insights into revitalizing your content strategy by anchoring it in the enduring principles of human behavior, ensuring your relevance and success in the competitive creator economy.
Lunch
Sample the finest Bajan cuisine
BBSEO Local Speaker Session
On each of our two main conference days, one member of the BBSEO Local Alumni will present their given topic on SEO or Digital Marketing. To be eligible for this slot, you must be a member of BBSEO Local, the Digital Marketing Association for Professionals residing in Barbados or the wider CARICOM region.
Isa Lavahun
"Watch out Google – Tiktok is coming for your crown" - Explore Isa Lavahun's thought-provoking session, "Watch out Google – TikTok is coming for your crown." Backed by Pew Research Centre findings revealing TikTok's ascendancy as Gen Z's preferred search engine, delve into the implications for Google's supremacy. Discover strategies for Google to maintain its leading position by effectively engaging with Gen Z through platforms like TikTok, ensuring optimal search result delivery in the era of swift, authentic content consumption. Join us to uncover innovative approaches to this evolving search landscape.
Zachary Chahalis
"What I learned performing over 50 migrations / Replatformings" - Drawing from extensive experience, Zach Chahalis unveils a treasure trove of strategies to streamline the process, mitigate risks, and minimize search engine indexing fluctuations. Learn how to adeptly communicate the impact of replatforming decisions to clients, enhancing your ability to navigate and optimize transformative business transitions. Don't miss out on the opportunity to delve into the keys to successful migrations and benefit from Zach's wealth of knowledge.
Coffee & Networking
Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House
Jenny Halasz
"How Chat GPT Fails" - Gain critical insights at the SEO conference from Jenny Halasz's session, "How Chat GPT Fails." Discover the real-world challenges faced when utilizing Chat GPT for article generation in the flooring industry, including compliance and legal roadblocks. Explore tangible examples, pitfalls, and issues encountered, providing valuable takeaways on the limitations of AI-generated content.
Andrew Shotland
"How not to get sued" - Gain a comprehensive understanding of the legal implications surrounding machine learning, covering critical aspects such as plagiarism, bias, and data collection. Walk away equipped with best practices to safeguard your organization from legal risks and ensure a future-proof approach to machine learning implementation.
VIP Networking Dinner
VIP Ticket Holders will enjoy complimentary dinner at a fine dining location on the west coast of Barbados.
Registration & Bajan Breakfast
Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 2
Opening Remarks
Founder of BarbadosSEO Martin MacDonald's opening remarks on day 2
Keynote: Aleyda Solis
"Counterintuitive SEO: Going Beyond (or against) Best Practices To Achieve Results" - Our opening keynote speaker Aleyda Solis will dazzle everybody with this one. Is more content always better? Is automation always bad? Do SEO results always "depend" on the context? In this session, you'll learn why and how going beyond (and even against) SEO best practices is key to winning in challenging and competitive scenarios.
Judith Lewis
"Hreflang – The Good, The Bad, and The Ugly" - With extensive experience managing international sites across numerous countries and languages, Judith imparts valuable insights into a flawless hreflang implementation. Discover potential pitfalls, effective tools, and learn from real-world cases where auto-generated hreflang went awry. Attendees will leave equipped with practical tools and strategies to master hreflang for their business, enabling seamless cross-border optimization.
Coffee Break
Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House
Fili Wiese
"Mastering robots.txt: Learn the Ins and Outs from ex-Google Engineer" - Delve into the pivotal role of the robots.txt file in determining your website's Google Search rankings, gaining insights into best practices, real-world case studies, and strategies. Benefit from Fili's unique perspective as an ex-Google engineer as he guides you through practical hands-on tips and tactics to optimize robots.txt, ensuring your website's success in the search landscape.
Andriy Terenyev
"SEO in travel: what is behind Kiwi.com organic growth" - Join Andriy Terentyev's captivating session at the Barbados SEO conference, where he unveils the organic growth journey of Kiwi.com. Discover how they escalated from 300K to 1.5M organic clicks monthly within a year, exploring strategies to triumph in the fiercely competitive travel SERP landscape. Gain insights into the tactics that lead to SERP dominance and learn the key components behind Kiwi.com's remarkable success.
Lunch
Sample the finest Bajan cuisine
BBSEO Local Speaker Session
On each of our two main conference days, one member of the BBSEO Local Alumni will present their given topic on SEO or Digital Marketing. To be eligible for this slot, you must be a member of BBSEO Local, the Digital Marketing Association for Professionals residing in Barbados or the wider CARICOM region.
Nick Wilsdon
"Lessons and case studies from an Edge Solutions Architect" - Explore Nick Wilsdon's enlightening presentation at the Barbados SEO conference, as he shares lessons and case studies from his role as an Edge Solutions Architect. Transitioning from a 22-year SEO career, Nick's pioneering work on platforms like Akamai and Fastly for major brands reveals the transformative potential of Edge SEO. Delve into the world of rapid and resource-efficient solutions, understanding how edge development can revolutionize brand strategies beyond SEO, all amid the 2023/34 macroeconomic landscape.
Cindy Krum
"Word to Your MUM: Managing the Future of SEO Without Keywords" - As Google's search evolves beyond traditional keywords, learn how Entity Understanding is reshaping the SEO landscape. Gain insights into leveraging MUM (Multi-task Unified Understanding Model) and Multi-Search for enhanced rankings and visibility, while adapting to new strategies, tactics, and content formats to secure your brand's success in this dynamic SEO era.
Coffee & Networking
Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House
Luke Hay & Will Barnes
"UX and SEO: the best of enemies" - Unveil the synergy between UX and SEO in Luke Hay and Will Barnes' enlightening talk, "UX and SEO: the best of enemies." Witness the transformative potential as these seasoned experts bridge the gap between user experience and search optimization. Drawing from years of collaborative experience, Luke and Will reveal the shared challenges they've conquered, highlighting the harmonious intersection where user satisfaction and search success coalesce, ushering in a new era of holistic digital strategies.
Adam Riemer
"Increase Conversions, Backlinks & Drive Revenue with Inclusiveness" - Join Adam Riemer's insightful session, "Increase Conversions, Backlinks & Drive Revenue with Inclusiveness," and unlock the power of creating a genuinely welcoming digital experience. Learn to cultivate trust and engagement among diverse audiences, resulting in boosted conversions and natural backlinks. Discover strategies to address customer inquiries and foster inclusivity without overwhelming or isolating anyone, ensuring a harmonious and effective approach to driving revenue.
VIP Networking Dinner
VIP Ticket Holders will enjoy complimentary dinner at a fine dining location on the south coast of Barbados.
Catamaran Networking Breakfast Cruise
Swim with turtles, dive over shipwrecks, and enjoy a fine breakfast snack and fully prepared lunch, while onboard a stunning catamaran touring the west coast of Barbados.
Mount Gay Rum Distillery Tour
Discover the history of one of the oldest rum brands in the world, at the original distillery of Mount Gay. This location is not normally open to the public, but BBSEO VIP ticket holders can enjoy an exclusive tour of the oldest running rum distillery in the world.