Founder of BarbadosSEO Martin MacDonald's opening remarks on day 2

"Counterintuitive SEO: Going Beyond (or against) Best Practices To Achieve Results" - Our opening keynote speaker Aleyda Solis will dazzle everybody with this one. Is more content always better? Is automation always bad? Do SEO results always "depend" on the context? In this session, you'll learn why and how going beyond (and even against) SEO best practices is key to winning in challenging and competitive scenarios.

"Hreflang – The Good, The Bad, and The Ugly" - With extensive experience managing international sites across numerous countries and languages, Judith imparts valuable insights into a flawless hreflang implementation. Discover potential pitfalls, effective tools, and learn from real-world cases where auto-generated hreflang went awry. Attendees will leave equipped with practical tools and strategies to master hreflang for their business, enabling seamless cross-border optimization.

Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House

"Mastering robots.txt: Learn the Ins and Outs from ex-Google Engineer" - Delve into the pivotal role of the robots.txt file in determining your website's Google Search rankings, gaining insights into best practices, real-world case studies, and strategies. Benefit from Fili's unique perspective as an ex-Google engineer as he guides you through practical hands-on tips and tactics to optimize robots.txt, ensuring your website's success in the search landscape.

"SEO in travel: what is behind Kiwi.com organic growth" - Join Andriy Terentyev's captivating session at the Barbados SEO conference, where he unveils the organic growth journey of Kiwi.com. Discover how they escalated from 300K to 1.5M organic clicks monthly within a year, exploring strategies to triumph in the fiercely competitive travel SERP landscape. Gain insights into the tactics that lead to SERP dominance and learn the key components behind Kiwi.com's remarkable success.

Sample the finest Bajan cuisine

On each of our two main conference days, one member of the BBSEO Local Alumni will present their given topic on SEO or Digital Marketing. To be eligible for this slot, you must be a member of BBSEO Local, the Digital Marketing Association for Professionals residing in Barbados or the wider CARICOM region.

"Lessons and case studies from an Edge Solutions Architect" - Explore Nick Wilsdon's enlightening presentation at the Barbados SEO conference, as he shares lessons and case studies from his role as an Edge Solutions Architect. Transitioning from a 22-year SEO career, Nick's pioneering work on platforms like Akamai and Fastly for major brands reveals the transformative potential of Edge SEO. Delve into the world of rapid and resource-efficient solutions, understanding how edge development can revolutionize brand strategies beyond SEO, all amid the 2023/34 macroeconomic landscape.

"Word to Your MUM: Managing the Future of SEO Without Keywords" - As Google's search evolves beyond traditional keywords, learn how Entity Understanding is reshaping the SEO landscape. Gain insights into leveraging MUM (Multi-task Unified Understanding Model) and Multi-Search for enhanced rankings and visibility, while adapting to new strategies, tactics, and content formats to secure your brand's success in this dynamic SEO era.

Enjoy the finest Caribbean coffee and snacks in the grounds of the historic Clifton Hall Great House

"UX and SEO: the best of enemies" - Unveil the synergy between UX and SEO in Luke Hay and Will Barnes' enlightening talk, "UX and SEO: the best of enemies." Witness the transformative potential as these seasoned experts bridge the gap between user experience and search optimization. Drawing from years of collaborative experience, Luke and Will reveal the shared challenges they've conquered, highlighting the harmonious intersection where user satisfaction and search success coalesce, ushering in a new era of holistic digital strategies.

"Increase Conversions, Backlinks & Drive Revenue with Inclusiveness" - Join Adam Riemer's insightful session, "Increase Conversions, Backlinks & Drive Revenue with Inclusiveness," and unlock the power of creating a genuinely welcoming digital experience. Learn to cultivate trust and engagement among diverse audiences, resulting in boosted conversions and natural backlinks. Discover strategies to address customer inquiries and foster inclusivity without overwhelming or isolating anyone, ensuring a harmonious and effective approach to driving revenue.

VIP Ticket Holders will enjoy complimentary dinner at a fine dining location on the south coast of Barbados.

Discover the history of one of the oldest rum brands in the world, at the original distillery of Mount Gay. This location is not normally open to the public, but BBSEO VIP ticket holders can enjoy an exclusive tour of the oldest running rum distillery in the world.