#Thought leadership

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schedule

Wednesday November 15th

November 15, 2023

O2 Beach Club Hotel & Spa Christ Church, Barbados

Registration & Bajan Breakfast

Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 1

08:00 - 08:40 AM O2 Beach Club Hotel & Spa

Opening Remarks

Founder of BarbadosSEO Martin MacDonald's opening remarks

08:40 - 09:00 AM Main Conference Area

Keynote: Marty Weintraub

"State of the 2023 Digital Marketing Universe & Beyond" - In our opening keynote, Marty Weintraub will unravel the dynamic and rapidly changing world of digital marketing in 2023. Delve into the significant shifts including AI integration, privacy concerns, evolving channels, and SEO transformations that have reshaped the industry. Gain a comprehensive perspective on these crucial challenges, setting the tone for the conference's subsequent sessions and deepening your understanding of the ever-evolving digital marketing landscape

09:00 - 09:45 AM Main Conference Area

Thursday November 16th

November 16, 2023

O2 Beach Club Hotel & Spa Christ Church, Barbados

Registration & Bajan Breakfast

Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 2

08:00 - 08:40 AM O2 Beach Club Hotel & Spa

Opening Remarks

Founder of BarbadosSEO Martin MacDonald's opening remarks on day 2

Main Conference Area Room 204

Keynote: Aleyda Solis

"Counterintuitive SEO: Going Beyond (or against) Best Practices To Achieve Results" - Our opening keynote speaker Aleyda Solis will dazzle everybody with this one. Is more content always better? Is automation always bad? Do SEO results always "depend" on the context? In this session, you'll learn why and how going beyond (and even against) SEO best practices is key to winning in challenging and competitive scenarios.

09:00 - 09:45 AM Main Conference Area

Friday November 17th

November 17, 2023

West Coast Barbados Holetown, Barbados

Catamaran Networking Breakfast Cruise

Swim with turtles, dive over shipwrecks, and enjoy a fine breakfast snack and fully prepared lunch, while onboard a stunning catamaran touring the west coast of Barbados.

09:30 - 14:00 PM Leaving Bridgetown at 09:30AM

Mount Gay Rum Distillery Tour

Discover the history of one of the oldest rum brands in the world, at the original distillery of Mount Gay. This location is not normally open to the public, but BBSEO VIP ticket holders can enjoy an exclusive tour of the oldest running rum distillery in the world.

14:00 - 16:30 PM Mount Gay Distilleries, St. Lucy

Thought leadership

Digital Conference

Wednesday November 15th

November 15, 2023

O2 Beach Club Hotel & Spa Christ Church, Barbados

Registration & Bajan Breakfast

Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 1

08:00 - 08:40 AM O2 Beach Club Hotel & Spa

Opening Remarks

Founder of BarbadosSEO Martin MacDonald's opening remarks

08:40 - 09:00 AM Main Conference Area

Keynote: Marty Weintraub

"State of the 2023 Digital Marketing Universe & Beyond" - In our opening keynote, Marty Weintraub will unravel the dynamic and rapidly changing world of digital marketing in 2023. Delve into the significant shifts including AI integration, privacy concerns, evolving channels, and SEO transformations that have reshaped the industry. Gain a comprehensive perspective on these crucial challenges, setting the tone for the conference's subsequent sessions and deepening your understanding of the ever-evolving digital marketing landscape

09:00 - 09:45 AM Main Conference Area

Greg Gifford

"The definitive guide to Local SEO" - Unlock the power of Local SEO with Greg Gifford's expert insights at the Barbados SEO conference. Discover the nuances that set local algorithm apart from traditional SEO and learn to optimize key signals for enhanced local search visibility. Gain actionable strategies for content, link building, Google Business Profiles, and reviews, equipping you to dominate local search results in 2024 and beyond.

09:45 - 10:30 AM Main Conference Area

Thursday November 16th

November 16, 2023

O2 Beach Club Hotel & Spa Christ Church, Barbados

Registration & Bajan Breakfast

Enjoy the finest coffee, tea, amazing Caribbean fresh fruit and pastries in advance of BBSEO23 day 2

08:00 - 08:40 AM O2 Beach Club Hotel & Spa

Opening Remarks

Founder of BarbadosSEO Martin MacDonald's opening remarks on day 2

Main Conference Area Room 204

Keynote: Aleyda Solis

"Counterintuitive SEO: Going Beyond (or against) Best Practices To Achieve Results" - Our opening keynote speaker Aleyda Solis will dazzle everybody with this one. Is more content always better? Is automation always bad? Do SEO results always "depend" on the context? In this session, you'll learn why and how going beyond (and even against) SEO best practices is key to winning in challenging and competitive scenarios.

09:00 - 09:45 AM Main Conference Area

Judith Lewis

"Hreflang – The Good, The Bad, and The Ugly" - With extensive experience managing international sites across numerous countries and languages, Judith imparts valuable insights into a flawless hreflang implementation. Discover potential pitfalls, effective tools, and learn from real-world cases where auto-generated hreflang went awry. Attendees will leave equipped with practical tools and strategies to master hreflang for their business, enabling seamless cross-border optimization.

09:45 - 10:30 AM Main Conference Area

Friday November 17th

November 17, 2023

West Coast Barbados Holetown, Barbados

Catamaran Networking Breakfast Cruise

Swim with turtles, dive over shipwrecks, and enjoy a fine breakfast snack and fully prepared lunch, while onboard a stunning catamaran touring the west coast of Barbados.

09:30 - 14:00 PM Leaving Bridgetown at 09:30AM

Mount Gay Rum Distillery Tour

Discover the history of one of the oldest rum brands in the world, at the original distillery of Mount Gay. This location is not normally open to the public, but BBSEO VIP ticket holders can enjoy an exclusive tour of the oldest running rum distillery in the world.

14:00 - 16:30 PM Mount Gay Distilleries, St. Lucy

Parchase

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