In 2007 after relocating to London, I moved from working for myself, to running paid and organic search for Seatwave, a UK based European ticketing company (since acquired by TicketMaster).

This experience was transformational, and over the following 10 years, I gradually progressed through the ranks including such roles as Head of SEO for all UK Omnicom agencies, Inbound Marketing Director at Expedia EAN, Global Head of SEO for the Orbitz Group (at the time the world’s second largest OTA), to Head of SEO for Expedia’s global regional brands.